Content Strategy do help in winning customers.
“Content is King” Bill Gates in 1996.
If your content provides relevant value consistently to the customers it will then help you position yourself as thought leader and an expert. Remember, people trust experts. Trust is the basis of all relationships. people buy from the people they trust. Trust is the only currency that runs the market. Make sure that your content is relevant and attracts right people to your Blog or post.
Have you built a customer Avtar? We should build customer Avtar with clearly defined Demographics and Psychographics. Then your Content Strategy should be such to address your customer Avtar.
People not only buy from the people they trust but also take decision based on emotion and justify it with logic. Your content should first connect emotionally with the customer and then you should give logic enabling him to take decision. Some people fill whole of the blog post filled with Statistics sometimes repel people. Understand that our emotional part of brain called Limbic System was developed earlier than the Neocortex which was developed later.
Our content should be clear, crisp and should be visually appealing. Usefulness of the Content is also important but that comes later. Well written content engages the reader as engagement is as important as the content itself. That is the reason that it is said that engagement is the Queen. Your content should be in the form of stories as stories engage people.
Don’t be shy in promoting your products as that is the reason you are providing value. Your content should be personalised based on demographics and Psychographics. Moreover quality of content is more than the quantity of content. You should be present on all the social media where your customers are.
Content promotion is as important as content creation. So, promote the content where your customers are.
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